B2B SEO for SaaS

The B2B SEO agency that ships the fixes.

We find what is holding back your organic traffic, rank the fixes by revenue impact, and our own developers ship them.

Book a Strategy Call See the Transfr migration

Transfr: 250+ pages migrated with zero ranking loss
First fixes ship in 14 days
Results measured in your own Search Console and GA4

Trusted by 100+ SaaS Companies

The problem

Your site gets traffic. Nobody can tell you what is holding it back.

"We don't know what we don't know."

You have some rankings and some traffic. You have no clear list of what is broken, what matters most, or where the next gain is hiding.

The audit is stuck in the backlog.

Someone handed you a long list of SEO fixes. Your developers are busy with the product, so the list waits a quarter and nothing moves.

A redesign could cost you rankings.

You need a new site. You also know what happens when URLs change without a plan: missed redirects, lost pages, and months of lower traffic.

"What is organic actually bringing in?"

Your CEO asks. Your tracking can't answer, so SEO looks like a cost with no line to pipeline.

What we do

B2B SEO services, from strategy to shipped code.

Technical fixes, shipped by our developers.

Crawl errors, indexing gaps, redirects, site speed, and schema (code that tells Google what each page is about). Our developers make the changes in Webflow or WordPress.

Keyword and page strategy for B2B buyers.

We find the searches your buyers make while they compare vendors, then give each one a single page so your own pages stop competing with each other.

Money page content.

We write and rewrite the service, product, and comparison pages that turn a search into a demo request, in your voice and backed by your proof.

Redesign and migration protection.

Before a template changes, we map every URL, build the redirects, and record your ranking pages. After launch, we watch Search Console until the numbers hold.

AI search readiness.

We make sure AI crawlers can read your site and add clear, quotable answers. For the full program, see our AEO services.

Learn More

Tracking you can trust, reported in your own tools.

First we check that GA4 counts real leads and booked calls, and we filter out bot spam. Then every result shows up in your own Google Search Console and GA4, on a live dashboard with a short monthly report in plain English.

How it works

Four steps, one team, from diagnosis to live.

AI agents built on Claude Code run our crawls, data pulls, and checks. Senior people review and ship every change.

01Diagnose.
We crawl your site and pull your Search Console and GA4 data to set a dated baseline. You see what is costing you visitors, in your own numbers.
02Prioritize.
One ranked list, ordered by revenue impact. Pages that already bring in demos and pages close to page one go first.
03Ship.
Our designers and developers build the fixes. Your first fixes go live within 14 days. If your own developers prefer to deploy, we hand them ready-to-paste changes.
04Verify and report.
We re-check every fix on the live site, then show you what shipped, what moved, and what comes next.

Proof

Fixes that shipped, and results that held.

Transfr: 250+ pages moved to Webflow, zero ranking loss

Transfr (EdTech) needed to move a 250+ page WordPress site to Webflow without losing the search traffic they had built. We did it in six weeks.

250+ pages migrated: static pages, blog, webinars, events, services, and industry pages
Zero organic ranking or traffic loss after launch. We watched closely for three weeks, and traffic went up.
86.3% performance score at launch (May 2026), across PageSpeed Insights, Lighthouse, and GTmetrix
Every backlink and high-value URL kept, through a redirect map built before design started

“Leo + team absolutely crushed our WordPress to Webflow migration! The whole transition was smoother than I expected, and he handled the technical complexity behind the scenes while keeping us looped in every step of the way.”

Brandon WomackHead of Organic Growth, Transfrinc

Read the Transfr case study

Oxford Global Resources: technical audit, fixes live and re-checked

We crawled 374 pages and found the technical problems holding the site back.
The sitemap went from 1,095 to 888 URLs, and we checked all 336 removed URLs one by one: zero real pages lost.
A cleaner robots.txt is live, and we confirmed all 10 AI crawlers we tested can reach the site.
An llms.txt file (a plain-text guide to the site for AI tools) now loads live.
We wrote each fix, their developer deployed it, and we re-checked every one on the live site.

A B2B advisory firm: the tracking fixed before we reported a number

Their GA4 was tracking zero real leads. Every "conversion" it recorded in 90 days was a view or click on the About or Contact page.
Their "Book a Strategy Call" button fired more than 50 times in 90 days. GA4 counted none of those clicks as a conversion.
In September 2026, GA4 showed their visits up 36% on the prior 90 days. With confirmed bots and visits we couldn't verify removed, real traffic was down 5%.

Our own site

Our Webflow design services page climbed from an average Google position of 13.9 to 9.3, from page two onto page one (Google Search Console, July 2026).

Pricing

Ways to work together

Ongoing B2B SEO

From $4,500 per month

Monthly sprints: technical fixes shipped by our developers, keyword and page strategy, money page content, AI search readiness, and a monthly report tied to your Search Console and GA4.

Book a Strategy Call

Planning a redesign or a WordPress to Webflow migration? We protect your rankings through the move.

Senior people only. No lock-in. Your first call is with Leo, our founder.

FAQ

Frequently asked questions

What is B2B SEO?

B2B SEO is search engine optimization for companies that sell to other businesses. It targets the searches buyers make while they research a problem and compare vendors, so the goal is qualified demo requests from people already looking. Good B2B SEO is judged by the demo requests it brings in, which you can track in GA4.

Will a redesign or migration hurt our rankings?

A redesign or migration can hurt your rankings when URLs change without a plan. L&S maps every URL, sets the redirects before launch, and watches Search Console afterward until your numbers hold. When we moved Transfr's 250+ page site from WordPress to Webflow, they lost no rankings or traffic.

How long until SEO results show?

Your first fixes ship within 14 days. How fast rankings and traffic move depends on your site's starting point, your competition, and how much needs to change, so we don't promise a date. Every month you see what shipped and what moved in your own Search Console and GA4.

Do you write content, or only do technical work?

L&S does both. Our developers handle the technical fixes, like crawl errors and site speed, and our writers write and rewrite the money pages that turn searches into demo requests. All of it runs from one ranked list, so content and code never compete for priority.

How do you report results?

L&S measures everything in your own Google Search Console and GA4, so you always see the raw numbers behind the report. You get a live dashboard plus a short monthly report in plain English: what shipped, what moved, and what comes next.

How much does B2B SEO cost?

Ongoing B2B SEO with L&S starts at $4,500 per month. The final number depends on your site's size, how much technical work it needs, how much content you want written, and whether a redesign or migration is in the plan. We give you a fixed monthly number after the first call.

Do we need a separate AEO agency?

You don't need a separate AEO agency. AEO (answer engine optimization, getting cited by tools like ChatGPT and Google's AI Overviews) builds on the same foundation as SEO: crawlable pages, clear structure, and plainly stated answers. L&S runs both from one plan; see our AEO services.

Resources

View all resources

Webflow

WordPress to Webflow Migration: Protect Your Rankings and Speed Up Your Site

How to migrate without losing rankings