SEO & Organic Growth Manager

📍Location: Fully Remote

🌎 USA/LATAM

Language: English

⏰ Work in EST/ET timezone

Must have

Ownership and client-facing

• 5+ years running conversion optimization and SEO programs, not individual tasks. You have owned a client outcome over months, not shipped a deliverable and moved on.
• You have run client calls and presented results directly to a marketing leader. This is not optional. It is most of what makes this role work.
• Clear written English at a standard a CMO will respect.

Conversion

• You have run a real experimentation program, not a list of tests. You can talk us through a full quarter: what you tested, what won, what was flat, and what the losers taught you.
• Research before hypotheses. You do not open with a best-practice checklist. You use session recordings, heatmaps, on-site polls, user tests, and what the client's sales and support teams actually hear, alongside the analytics. Every hypothesis you bring has evidence attached to it.
• Hands-on with at least one testing tool (Webflow Optimize, VWO, Convert, Optimizely, GA4 experiments, or similar). You do not have to build the variant. You do have to know how one is built well enough to spec it and to catch flicker, a sample ratio mismatch, or a variant that breaks on mobile Safari.
• Conversion tracking, not just conversion reading. You can spec the fix, not only notice the number is wrong. In B2B SaaS that usually means GA4 and Google Tag Manager: cross-domain into a demo scheduler like Calendly or Chili Piper, a free trial that lives on a subdomain or a separate app, form-submit versus thank-you-page events, duplicate firing, and bot and internal traffic filtering.
• Conversion copywriting and offer testing. Value proposition and message match from ad or query to page, CTA hierarchy, form field reduction, and friction in the demo-booking or trial-signup step. You write the variant copy and the build spec. Our team builds it.
• Lead quality, not lead volume. You have reconciled site conversions against a CRM (HubSpot, Salesforce, or similar) and reported on qualified pipeline. Raising demo requests 40% is not a win if sales cannot close any of them, and you are the person who says so.
• Real statistical literacy. You set sample size and end date before launch. You can explain why stopping a test early because the variant is ahead is a way to be confidently wrong. You set guardrail metrics so a win on one step does not quietly damage the next one.
• Low-traffic honesty. Most of our clients cannot run a clean split test on most of their pages. You know the alternatives you actually trust, you know their limits, and you are comfortable telling a client "this is an honest before-and-after, here is what it can and cannot prove."
• You keep a decision log. Every test, the call you made, and the reasoning, so the next sprint does not re-litigate a question we already answered.

Search

• On-page and technical SEO on B2B sites: titles and metas against query data, internal linking, indexability, Core Web Vitals, schema.
• Deep GA4 and Google Search Console. You can pull a baseline, segment it, and recognize when the tracking is lying before you build a report on it.

Nice to have:

• B2B SaaS, especially demo-request and free-trial funnels
• Product-led growth: activation, onboarding, and trial-to-paid, not only the top of the funnel
• Session recording and heatmap tools (Hotjar, Microsoft Clarity, FullStory, or similar)
• Google Tag Manager and GA4 event configuration hands-on
• HubSpot or Salesforce reporting
• AEO or GEO work. This discipline is barely two years old, so we are not expecting a long track record. We are expecting you to have engaged with it seriously and to have a view.
• Wordpress/ Webflow familiarity
• Experience directing developers and designers rather than building yourself

Who this is not right for:

• Anyone who reports traffic or impressions as a win when conversions did not move
• Anyone whose CRO portfolio is button colors, hero image swaps, and best-practice checklists with no research behind the hypothesis
• Anyone who has never killed a test that looked like a winner
• Anyone who calls a test at 80% confidence because the trend looked good
• Anyone who would report a 40% lift in demo requests without checking whether sales could close any of them
• Anyone who has never had to tell a client that the thing they asked for was a bad idea
• Agencies or teams bidding on behalf of a pool of people. We want one named person on the calls.
• Anyone who needs to be the one clicking in the CMS. Your leverage here is judgment and client trust, and we have a build team.

What you will own:

• The client relationship. You run the kickoff, the weekly pulse, and the end-of-sprint reviews. You present the results, including the bad ones. Our founder will shadow your first sprint and then step out.
• The measurement spine. Before anything else, you prove the client's most important conversion event actually fires and reconciles with their CRM. If the tracking is broken, you spec the fix and our team ships it. We do not build a report on a number nobody verified.
• The research. Quantitative from GA4 and Search Console, qualitative from recordings, heatmaps, polls, and what their sales team hears on calls. Every hypothesis you bring to the client has evidence behind it, not a best-practice article.
• The judgment calls. Is there enough traffic for a clean split test or does this have to be an honest before-and-after? Is this result real at 95% or are we fooling ourselves? Is this leak worth spending one of our limited tests on? These decisions are yours.
• The conversion program. Audit, hypotheses, ICE prioritization, test design, sample size and guardrail metrics set before launch, variant copy and build spec, analysis, and the decision to keep or kill. Plus the decision log, so we stop repeating ourselves across sprints.
• The search program. On-page and technical SEO on the existing site, speced against real Search Console query data. Plus AEO: getting the client cited in AI Overviews, ChatGPT, Perplexity, and Gemini through structured data, answer-first content, and crawler access.
• Directing our team. Our developers build the variants and ship the fixes on the live site, and our QA lead gates every release. You write the spec and set the priority. You do not touch the client's live site yourself.
• The 90-day roll-up. Every test won, lost, or flat, movement against baseline, search gains, and what we learned. It has to end in a dollar sentence: added conversions per month, times their close rate, times their average contract value, equals the pipeline we created from traffic they already had. A CMO acts on pipeline dollars. A "conversion rate up 12%" headline does not move them.
• Spotting the ceiling. Part of the job is documenting honestly what conversion work could not fix because the underlying site needs rebuilding. You surface it and frame it. Our founder handles the commercial conversation from there. You are not a salesperson and you will not carry a quota.
• Working with your assigned project manager to ensure everything is delivered.
• The QA of your own work.

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How to apply:

• Email me lpirela@lscreativeagency.com and gaby@lscreativeagency.com your top 3 case studies
• In the email include a Loom/video introducing yourself and telling us more about you and why you fit this role

Phases:

• Intro email with the above
• A 30 mins exercise to learn more on how you work
• Final conversation

If you want a role where someone hands you a task list, this is the wrong job. We have a written playbook, and we expect you to run it and to argue with it when it is wrong.

About us

We are L&S Creative Agency. We are an embedded web design and development team for funded B2B SaaS companies. We plug into their marketing department and take the website end to end, so their CMO is not juggling five freelancers. We have been running since January 2025 and we work with companies in property software, fintech, and edtech. We have a build team, a project manager, and a QA lead already in place.