Forsite GEO: Five Companies Into One Webflow Site, Ranking the New Brand in 2 Weeks

Forsite GEO did not start as one company. It started as five:

• Barr Geospatial
• Barr Air Patrol
• Forsite
• Northwest Management
• Airborne Imaging
  ‍

Each one had its own website. Its own audience. Its own search authority, built over years.

The merger created a single brand. It also created a hard problem. How do you bring five established sites together without losing the rankings, customers, and leads each one already had?

The riskiest part: a brand-new domain

Two things made it harder:

• HubSpot was in place, but the team could not use it well.
• The domain they wanted, forsite.com, was taken. The new company had to launch on a new one: forsitegeo.com.

The domain was the real risk. The CEO's biggest worry was time.

He expected a brand-new domain would take a long while to rank for the company's own name. Meanwhile, older sites were already ranking for "Forsite."

Every day the new site did not rank for its own brand was a day a buyer could land on the wrong website, then have to hunt across the search results to find the right one. That friction could cost real leads.

Our approach: SEO and AEO before design

We started with strategy, not design. Before building anything in Webflow, we mapped the whole site for SEO and AEO.

One sitemap to unify five sites

We built a single sitemap that pulled the strongest pages from all five companies into one structure. We organized it around what Forsite GEO actually sells:

• Services
• Solutions
• The industries they serve

That sitemap became the blueprint for a set of templates, so every new page now has a scalable home.

The goal was continuity of authority. The site had to tell one story: this is a new company, powered by the companies that came before it. Current customers and new leads would recognize the heritage, not feel lost.

Then we built it in Webflow. Around 30 static and dynamic pages. Every one structured for SEO and AEO from the first line of content. Here is how we approach builds like this: Webflow development best practices.

Built to win the new brand name

We treated the domain change as the central risk. So we created content built to drive brand awareness for the new name directly into the new domain.

The goal: rank for the branded keyword fast, and capture buyers before they wandered onto a legacy site.

The results

The brand-ranking fear did not materialize.

The CEO expected the new domain would take a long time to rank for the company name. Within two weeks of launch, it was already ranking for the branded keyword.

Today the site owns its brand in search (Google Search Console):

• #1 for "Forsite GEO"
• Position 3 to 4 for the broader "Forsite" search

That closed the friction risk. Buyers searching the brand now find the right site first.

Performance in the first ten weeks

The whole project took about three months end to end: content and sitemaps, design, the Webflow build, and the full SEO and AEO work.

At launch, we gave the team two weeks of hands-on support plus Webflow training, so they could scale the site themselves.

The site performs. In its first ten weeks or so of search visibility:

• 1,380 clicks and 17,500+ impressions (Google Search Console)
• 7.9% search click-through rate (GSC)
• ~6,000 unique visitors per month and ~6,500 active users (GA4)

We left them able to scale without us

We did not just hand over a website. We built SEO and content-writing skills in Claude, powered by a brand and business questionnaire we ran across the C-suite and leaders of all five companies.

Their team now uses that, alongside the SEO and content skills we built, to create content that is unique to them and built to rank. New pages. Blog posts. Marketing campaigns.

The takeaway

A domain change does not have to cost you your rankings or your customers. Lead with strategy.

Prep the content and the SEO architecture first. Consolidate authority deliberately. The new brand can rank, fast.

[QUOTE PENDING: client champion name + title, with an approved 1-2 sentence quote.]

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